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Very often a person wants to work for a company which products he likes. Quite often, apart from other things there is a motivation, which is a more powerful mechanism – the desire to do something useful, to feel a decent respect from the collective, a leading company, which produces the best products. Therefore it will be fine, if you describe what’s good about your products, what distinguishes your services. And even if people for any reason do not become your employee, they may become loyal customers and will tell about you their friends and relatives.
You must understand that by creating a corporate blog among the core target audience (potential employees), we create a new information field that could be interesting:
– Journalists, to obtain information for articles
– competitors, to search for a new vulnerability information
– potential customers (investors, suppliers)
– staff that are already working in the company – make sure it does not prejudice the rights of working people.
What to write?
You can write about anything, but do not forget what purpose is being suppressed. It is important to understand that the blog should be more attractive: Do not overload it with dry information, even if it is accurate, about how well it is to work for you, dilute it with comics, sweepstakes prizes, market analysts (recruitment), a description of activities undertaken within the company.
Take the blog as news feed, as if you are a publisher of a news magazine. Think about how often you are going to write news, what would be the heading.
