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The main problem, regardless of the situation, is a shortage of skilled workers in the labor market. And no matter how we attract attention to our vacancies: big salaries, high positions, etc, but better resumes we don’t receive/get. So why are some candidates ”dream about’’ how to get into certain companies, while others avoid it. Let’s draw an analogy with products: what are you paying attention buying a product in the store & why do you get exactly that product but not its analogical one. Naturally, first thing that strikes your eye is a bright packaging, then we remember that we have heard about it & only after that we learn about the ingredients. The influence upon impulsive instincts is nothing else than notorious advertising, brand recognition, just like our priorities regarding the company where we would like to be employed.
How to turn just a good company into the dream one? The standard tools are coming to the aids which are used in brand promotion. Let’s consider/explore one of them which is most adapted to the HR area: maintaining of corporative blogs.
Blog (abridged form of weblog) –site, filled up with records (including links, images & multimedia elements, which are arranged in reverse chronological order. Can be individual or group (corporate, club).Suggests the possibility of commenting of each record.
Like other campaigns, PR also should be well prepared. First, we formulate the purpose of creating a blog: in this case- company’s brand promotion as a positive employer (recognition, image).
